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Latvia: Renowned domain industry experts to speak at TLDCON 2018

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TLDCON 2018
TLDCON 2018

The agenda of the 11th International Conference of ccTLD Registries and Registrars of the CIS, Central and Eastern Europe has been developed.

This year it will be very busy. The TLDCON 2018 conference will include speeches by domain experts from Russia, Latvia, the US, Canada, Ireland, the Czech Republic, Armenia, the Republic of Belarus, Ukraine, Serbia and others.

The main topics are the security of the domain space, interaction between the domain industry and copyright owners, the development of national domains, DNS and new technology, plus the marketing strategies used to buy solo ads to promote new domains. In addition, on the second day of the conference representatives of Russian and foreign registries will gather to discuss the models of registration business. You can pop over to this website for more about the Quality Control & Quality Assurance Labels.

The Domain VS Content section on information security will be devoted to the work with domains that are used for illegal purposes, according to private label seo services that is a SEO Company expert in Vietnam.

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One of the main reasons that most businesses – including most likely yours – have set up websites is to attract new leads and gather their information in order to nurture them into customers. The methods that you use in order to accomplish this goal are extremely varied, whether it’s through the use of your blog and organic SEO, pay per click advertising or social media engagement. In order to understand whether your online marketing efforts are effective, you need to pay attention to your conversion rate – if you’re bringing in thousands of visitors but aren’t converting anyone, then you have a problem. This is why CRO (conversion rate optimization) is such an important strategy. CRO is all about maximizing your incoming web traffic in order to convert them into email subscribers that you can then nurture using your email marketing campaigns. Conversion optimisation agency will help you to boost your conversion rate so that you aren’t wasting your marketing efforts.  

Google Places business listings fully intends to be number one among all business listing tools on the web. They have the right location to accomplish this. The only thing left to do is provide such a robust environment for both owners and their customers that both will spend time, energy, and money here rather than at Yellowpages, Yelp, Yahoo, or other competitors in the online local search engine and directory world.

According to conversations I’ve had with managers at Yelp and CitySearch, and according to many articles on the subject by various pundits, the real competition is in the reviews. And reviews are real trouble. Flames from competitors, unreasonable expectations from consumers, and a propensity to complain and ask questions later, has resulted in lost business for otherwise excellent businesses.

Yelp has been at the center of the controversy, including various lawsuits on the subject. They started offering owner responses several months ago. Now Google is following that lead, and in a way that is very unGoogle-like. They have given rules, recommendations, and even examples of do’s and dont’s for handling the responses. And at least at first blush, they have made the process simple. Could this be a forerunner of better customer care by Google in the future, or just a recognition that anything less might create lawsuits for Google?

The section will bring together registry experts from the CIS countries, Europe, North America, as well as representatives of international organizations and information security experts: ICANN’s Senior Director of Security, Stability and Resiliency John Crain, founder and CEO of iThreat Cyber Group and SSAC member Jeffrey R. Bedser, and head of the Canadian think tank Secure Domain Foundation Norm Ritchie.

For the first time, the analysis and forecast for domain name usage will be discussed at TLDCON.

The forecasting tools help to detect before the delegation whether it would be used for illegal purposes and thus make this domain name the focus of attention of security experts and lower the risks for the users.

In this section, Russia will be represented by Pavel Shepetina from Group-IB and Alexander Venedyukhin from the Technical Center of Internet.

Another section, Legal Issues of Domain Registration, will feature a heated discussion between industry representatives and stakeholders.

Yekaterina Kalinicheva, head of the intellectual property protection division at Semenov&Pevzner, will represent the latter group.

For the first time in the history of TLDCON, a stakeholder is taking part in a relevant domain event to express their opinion whether registrars should be responsible for content.

The DNS and New Technology section will have speeches by representatives of Rostelecom Group: the Technical Center of Internet, Ngenix and MSK-IX. They will speak about how new technology such as blockchain, CDN and new ways to identify users, are used for the development of the domain space and the benefits for the users and the domain business. John Crain will explain to the audience how to protect DNS while using new technology. Representative of .ART domain Sergei Baukin will present a practical case of the use of DNS in works of art authentication.

At the National Domains’ New Lease of Life section representatives of national registries of Ukraine and Belarus, on one side, and the registries of the new domains Afilias and .ART on the other side will discuss current marketing approaches using the best search engine optimization strategies to promoting top-level domain names. The section will reveal how the domain role is changing today and what new uses there are. In addition, Andrei Kuzmichev from RU-CENTER will evaluate the current situation from the point of view of a registrar.

TLDCON 2018 will conclude with a meeting of Registrars Club: Welcome or Members Only? where participants will discuss various business models of registrars, accreditation requirements, differences and similarities of work in national and general top-level domains. Representatives of Russian and Armenian registries, ICANN experts and experienced and new registrars will speak about new models. This many-sided view can help understand the nuances of the work of accredited registrars.

The TLDCON 11th International Conference of ccTLD Registries and Registrars of the CIS, Central and Eastern Europe will take place in Jurmala, Latvia, on September 12-13. Participating at the conference is free but registration is obligatory.

The Baltic Review is media partner of TLDCON 2018

The Baltic Review
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