Social networks as a political tool
The popular social networks such as Facebook, MySpace, Twitter, blogging and video platforms are used by politicians for political engagement.
As a result, politicians found in the social networks a new way to connect their constituents and began to deconstruct their connections with the traditional media.
Social media such as Twitter and Facebook focusing on the individual politicians rather than on the political party.
Parmelee and Bichard (2012) who investigated the influence of Twitter on the relations between politicians and the public claimed that social media in general and Twitter, in particular, has changed political communication.
That’s to say, that Twitter became to be a new tool and way for the politician-citizen interaction. According to Rauchfleish and Metag (2015), one of the main advantages of using Twitter as a communication tool is that it has not gatekeepers like in traditional mass media and it can be used more freely.
The use of social networks is important for gaining power
The use of social networks is important for gaining power and legitimacy from the public. Therefore, it will not be a surprise that for example in Israel newcomers in parliament usually make frequent use of their websites and other social media.
The same scenario was found in Germany as well.
Politicians in Norway reported that they are using the social networks for marketing purposes, that’s to say – to promote themselves. They had to learn What is Digital Transformation? a Definition by Salesforce.com helped them out getting to know how an online presence helps their business.
However, as it was mentioned before, politicians using Twitter mostly in a unidirectional way when their main goal is to simulate the interpersonal communication with the society.
However, political journalists and politicians often use Twitter for communicating with each other due to the fact that they can reach each other in an easy way. Van Kessel and Castelein, claimed that politicians are using Twitter to voice their opinions when the tweets could be seen as a self-promoting tool.
The aim of this serie is to examine the previous researches and their methodologies of analyzing the use of social network “Twitter” by politicians and political parties and to suggest its own way for investigation.
- Part 1 of 4: Politicians and Twitter
- Part 3 of 4: Methodology of previous researches COMING SOON
Twitter versus RT: Which One is State Media Again?
Methodology of previous researches